The Africa Cup of Nations (AFCON) has long served as a heartbeat for the continent, but for Tariyaa Travel, the tournament in Morocco represents a unique opportunity to connect the global African community in a way never seen before.

As a dedicated Pan-African booking engine, Tariyaa Travel focuses specifically on the needs of the African Diaspora, providing a specialized platform that simplifies the complexities of booking travel back to the continent.

Talking to sportglitz, CEO Divine Forbin views the tournament as much more than a series of football matches. He describes AFCON as a powerful uniting event and expresses a deep commitment to ensuring that Africans living abroad can truly immerse themselves in the atmosphere of the competition.

Because Morocco is geographically close to Europe, Forbin felt a personal responsibility to champion the promotion of the event, leading his team to launch a promotional road trip that spanned the distance from the United Kingdom all the way to Marrakech, a journey that normally lasts 3 days.

The decision to drive rather than fly was a strategic move designed to challenge traditional perceptions of travel. Forbin noted that the journey served as a practical demonstration of accessibility, successfully opening people’s eyes to the fact that they can carpool and navigate the route by land to reach the matches. By hitting the road, the company aimed to showcase the spirit of adventure and the collective bond that the tournament inspires.

Accompanying the CEO on this journey was Dr. Hilman Batoul, a team member originally from Cameroon who is now based in the Netherlands. Dr. Batoul echoed the sentiment that the trip was a vital mission to raise awareness about the viability of road travel between Europe and North Africa. Reflecting on the long miles across borders, Batoul described the road trip as an “exciting experience” that proved the journey itself could be just as rewarding as the destination. Through this initiative, Tariyaa Travel is not only promoting a sporting event but is also redefining how the Diaspora engages with their home continent.

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