LaLiga 2023/24 season returns with exciting surprises
La Liga kick-starts its a new 2023-2024 season after a summer that was marked by significant changes. More than just a championship kick-off, it is a new era that is opening for LALIGA with many new features promising spectacle.
First of all, LALIGA began a real transformation by signing an unprecedented partnership with EA Sports which became the headline sponsor of the competition and which saw its first two-tiers officially named “LALIGA EA SPORTS” and “LALIGA HYPERMOTION”.
More than a name change, this revolutionary collaboration will allow LALIGA to reach new audiences thanks to EA’s video games. There’s no doubt that LALIGA is the largest football ecosystem in the world. It is made up of 20 football/SAD clubs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION.
Today, LALIGA has more than 200 million social media followers worldwide, across 16 platforms and in 20 different languages and has the most extensive international network of any sports league, being present in 41 countries and 11 offices, with headquarters in Madrid (Spain). The association is socially active through its LALIGA Genuine Foundation, which makes it the first professional football league in the world with a competition for players with intellectual disabilities.
On a sporting level, the new championship also promises to be very tough. The usual favorites, Real Madrid, FC Barcelona and Atlético Madrid have made great recruits to try to win the prestigious trophy. Robert Lewandowski will be the major asset of a vengeful Barça after a mixed season last time out. The Merengues struck hard by recruiting Jude Bellingham, a young English prodigy. The Colchoneros remain a safe bet with Simeone at their head but have brought in Cesar Azpilicueta, winner of the Champions League with Chelsea during the Thomas Tuchel era.
Behind this trio who have shared La Liga titles for a decade, Real Sociedad and Betis Sevilla, author of an excellent past season, aim to be the party poopers. Sevilla FC, freshly crowned in the Europa League, will also have their say. Another serious contender, Athletic Bilbao will have to confirm its good momentum. On an individual level, the stars of La Liga will once again be there, notably Vinicius Jr and Antoine Griezmann on the Madrid side, without forgetting the young Barcelona gem Pedri, equally, Gavi. The highly anticipated debut of Turkish prodigy Arda Güler in the Merengue jersey is also likely to ignite the season.
To spice things up, three clubs are joining the first division this year: Granada, winner of League 2, Las Palmas, back amongst the elite, and Alavés. Their maintenance promises to be one of the major challenges.
With all these new features, many stars on the field promise great rivalries on a collective and individual level. LALIGA EA SPORTS and HYPERMOTION already promises to be thrilling and rich in twists and turns. The show promises to be a great one.
